So. The biggest story in the Indian car market. NANO launched. Finally.
People are rejoicing. Ecstatic. Someone, somewhere in a little town in India is anxiuosly counting his finances to make sure he can have a slice of this very deliciuos pie. In fact i think a lot of someones would be doing that at this very minute.
I, however, am apprehensive. And not just a bit. I am VERY apprehensive. And sad. And feeling tired already, thinking of the long traffic jams that i can imagine in the near future. And coughing already, inhaling the fumes of the air around me, poisoned from the exhaust of a million cars running all over the country.
Yup, im a member of that gang. The gang that seems to be coming in the way of the Common Man's aspirations. Hell, I AM the common man. Why does the common man need a car? Because its a status symbol? Because its something to flaunt to your social circle? Or because its essential to have a car if you want to get around the city easily? I would like to think, the third. (Even though I know most people would go with the first two).
Well guess what. I think traffic problems and poisonous air getting into my precious lungs is way more important than showing off my car as a advertisement for my financial prosperity.
If TATA really wants to fulfill the Common Man's aspirations, then how about designing a bus thats cheap? A public transport vehicle that the governement can invest in? Isnt that the way forward for our vehicle clogged cities? Once there is a good and efficient Public Transport system in place, the need for an individual car would decline automatically. Other aspirations would become more important.
And two fingers to the a car as a 'Status Symbol'. People in London dont own cars. They use the tube. Parking is too expensive in the city. Nobody complaints of having a lower status, nobody feels they are inferior. Its the same in New York. Why, then, are we in India so fixated with all this 'owning a big car' thing?
So, Mr. Ratan Tata, I hope you are ready to take on the responsibility for a very dirty and messy future, which you have helped shape for us, the Common Men and Women of India. Kudos to your corporate social responsibility!
Monday, March 23, 2009
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